Thursday, April 15, 2010

Blu-ray Sales


Even in the current economic climate it should be no surprise that the Blu-ray train is rolling and gathering steam, as the premiere home video format it has grown astronomical amounts since the first early adapters took a risk in late 2006. DEG (The Digital Entertainment Group) has first quarter results for 2010 in, let’s break down the U.S. and Canada figures:

  • 34 million Blu-rays have been purchased, with rentals up 34% since the same time last year.
  • Blu-ray players are up 125%, all Blu-ray capable devices such as players, PS3’s and computer drives have now reached 18 million.
  • About 75 million HDTVs have been sold, with about 50 million households containing at least one. (34% of HDTV owners have more than one set.)
  • DVD Player sales are still flourishing, with 94 million sold in the first quarter alone.

The figures don’t lie. People want to be entertained and, consequently, the home video market continues to grow with no signs of slowing down. The newest addition, Blu-ray, has come along way in a short time span and I, for one, am curious to see how far it will go.

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