Tuesday, April 13, 2010

Audiophiles, You're Welcome

Source: DTS.com

DTS Digital Entertainment has always taken sound seriously. If you were to look at your DVD or Blu-ray collection chances are a large portion of your discs are a product of their engineering genius. They continue to push the envelope on audio quality with the release of two new products that promise a more quality viewing experience.

While these two new tools developed by DTS may not be something that every Joe Schmoe will use personally they will surely benefit from them. Regardless if you are a sound mixer or not it is worth noting that improved audio quality is on its way and DTS made it possible.

First up is the Neural Upmix™ by DTS which will allow upconversion from 5.1 surround sound to the more immersive 7.1 system spreading the noise without losing the punch. This pug-in will allow for better soundtrack quality and customizability from scene to scene. This device will make it possible so that when you’re watching the Michael Bay masterpiece that is Pearl Harbor the explosions can be more bombastic but that tender kiss between Ben Affleck and Kate Beckinsale will only make your retinas bleed and not your eardrums.

Second on the menu is a new version DTS-HD Audio Suite™ v.2.5, streamlining already one of the fastest audio encoders used in Blu-ray discs, aims to prepare for what is sure to be an onslaught of 3-D home media and the ever expanding online services offered by companies such as Netflix.

“With DTS-HD becoming the primary audio codec on Blu-ray Disc, DTS continues to look for ways to streamline production workflow for our customers for both 2D and 3D Blu-ray Disc, as well as online digital delivery,” says Ronny Katz, Director of Professional Audio, DTS, Inc. “Our DTS-HD Encoder is already the fastest lossless audio encoder for Blu-ray disc. Our goal with version 2.5 is to deliver even higher efficiency and automation, and to address the demands of 3D production.”

Nota Bene: Good, now let’s add some 7.1 surround sound to some classics. Singing in the Rain, anyone?

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