You enjoy starting up the old VCR or DVD player and before watching the feature flick watching some old movie trailers? I did sometimes while other times I was busy making popcorn. The days of outdated previews may be coming to a close thanks to a feature available on a growing number of Blu-ray discs.
Christened "Pre-Roll Technology" by Deluxe Digital Studios, using BD Live, have already streamed 8 million new movie trailers to Blu-ray players. It may have already happened to you, possibly without you realizing it. The new content is slipped in seamlessly after the disc is loaded into the player. While Universal Studios was the first to adopt this marketing tool with releases such as Funny People and Public Enemies but it should spread like wildfire to more discs and likely more studios. Deluxe Digital predicts upwards of 25 million new trailers by the end of 2010.
Nota Bene: I am going to kind of miss re-discovering old movies by watching the trailers on old movies. It was almost like divine intervention when it happened.