Avatar isn't done breaking records ...

Source: The Hollywood Repoter

Happy Earth Day. To celebrate why don't we all just go out and buy 1.5 million Blu-ray copies of Avatar? Okay!

That must have been the conversation hundreds of thousands of people had in the past few hours because Avatar just broke the record (Previously held by the Dark Knight with 600,000 copies) for most first day sales in the history of Blu-ray.

While it is understandable that the film would sell well I, at least, am surprised at the sheer volume. This is a 2-D release of a film that is best experienced in its 3-D format, otherwise it is nothing more than colorful, albeit pretty, cliches without the revolutionary camera work. I will probably be getting my hands on a copy in the near future but I think I will wait a few months for the already announced ultimate edition to hit the shelves.

Regardless of the success the creators wanted to use the release to spread a message of ecology. All over the world today there are ceremonies aimed at promoting a healthy Earth, they even planted a tree in the Fox lot. So good on James Cameron and company I guess. I am anxious to see the sales trends in the coming weeks, will you be buying Avatar? Or have you already ...

Avatar Ultimate Edition Blu-ray

Source: Comingsoon.net

The guys over at Comingsoon.net got a chance to talk with Avatar Producer John Landau about the specs for the forthcoming Blu-ray. Over the next couple of months He and James Cameron will be picking through supplements that will go into a four-disc ultimate edition of Avatar.

Some of the special features that have already made the cut include a two hour documentary on the making of Avatar and various unused scenes, such as more of the Avatar school and Jake Sully in training. Sounds like a quality start to me, but to fill up three extra discs a lot more will be needed and it will take a lot of time.

But instead of monopolizing the “King of the Worlds” time Landau says they have a system in place that will also allow Cameron time to work on his upcoming projects like an Avatar sequel.

If you don’t think you can wait for the ultimate edition of Avatar the regular one will be up for grabs April 22^nd sans special features. They don’t want to punish those of you who can’t wait, however, and will give people that bought the initial release the opportunity to watch the special features on their website once they are completed at Avatarmovie.com.

Nota Bene: For those of you who have yet to see film history or want to experience it over again, Avatar is being re-released in select IMAX theaters this weekend.