Wednesday, June 16, 2010

Paramount Teams With Redbox


Recently Blockbuster had made a deal with several major studios for the exclusive right to rent out their movies for 28 days competition free. This was an attempt to remain competitive in a rental market that is quickly making going to the store for your flick fix obsolete.

Paramount Studios has decided to not to support the the 28 day rental delay for new releases and has, after a trial period, decided to allow it's new releases on both DVD and Blu-ray to appear in Redbox kiosks the same day the movies hit the shelves in Blockbuster.

They are only one among many studios (including Disney, Sony and Anchor Bay) that have realized that Blockbuster is only one of many ways people rent their movies and have taken measures to ensure that their movies get the widest audience possible. And while Paramount has decided to not support Blockbuster with 28 day exclusive rights to their new releases a few notable studios have, such as Fox, Universal and Warner.

Choice is always good and while I still never have used Redbox, I sure can see the appeal. Who are you siding with in this battle for rental control? Do you even really care as long as you can still rent movies?

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